Successful networking is "all in the cards" with these four "smart" strategies...
Your business card is one of the most valuable networking tools you have in your quest for increased referrals.
Can you envision a reality where 20 to 30 people in your word-of-mouth marketing circle carry your cards and have them ready to hand to prospects they're actually qualifying for you? I certainly can, and am excited every time I hear someone say, "Let me give you my friend's business card; oh, and by the way, may I have him (or her) give you call?"
The business card is the most powerful single business tool--dollar for dollar--you can invest in. It's compact, energy-efficient, low-cost, low-tech, and keeps working for you hours, weeks and even years after it leaves your hands!
• Some of the things your business card does is:Tell people your name and the name of your business
• Provide prospects with a way to contact you
• Give others a taste of your work, style and personality
• It can be so unusual or attractive or strange or charming or funny that it sticks in the memory like a great radio or television ad
• It can be reused, as it passes from person to person, giving the same message to each person who comes in contact with it
