The web is a relatively new marketing channel, and many small business owners believe that it is simply too complex or costly to manage. There are, however, several simple things that you can do to build a successful online marketing program.

1. Improve your website: Your web site is the first exposure that many people have to your business. With this in mind think about what you want your site to do. Your site design should support those goals.

2. Get Discovered: Some 80% of all web sites visitors stated with a search engine such as Google, Yahoo, MSN, etc. Search engine optimization (SEO) can help make your site more discoverable by potential customers. There are 3 basic factors that can help your SEO and search engine results.
•Relevant Content to Keywords on your site
•Simple navigation
•A large number of websites linking to your site

3. Get people to visit your site: The basic methods to create more visitors are as follows:
•Search Engine Marketing (SEM)- advertise on search results with Google Adwords, and the like search marketing services.
•Display advertising- Build graphical advertisements for your business and display them on other peoples websites using an advertising network. (MSN)

4. Get people to take action: Decide what you want people to do on your site, and make it easy for them to do so. Focus on exclusive online offers or promotions to motivate people to act now.

5. Measure, Test, Repeat: Track which efforts are yielding the most leads or sales online and which are not paying off. Refine your ongoing internet marketing efforts by investing more in the tactics that are producing results.