Every morning my friend Patrick sits down at his desk and asks himself the following three about his business. He asks himself -

1. What's working?
2. What's not working?
3. What can I improve?

You may not want to review your marketing plan five times a week, but it is a good idea to do it at least a couple of times a year. So take out your pencil or fire up your computer and assess your marketing plan:

Your Marketing Plan
1. Is your plan working?

2. Do you have a well defined marketing strategy that helps you achieve the three phases of marketing; Getting Attention, Positioning, and Selling?

3. Do you need to write or rewrite your marketing plan?

4. Do you need additional information or coaching to complete your marketing plan?

5. What are you going to do to improve your marketing plan?

Getting Attention
6. Does your marketing message prompt prospects to contact you?

7. Do your ads, letters, and web site motivate prospects to contact you?

8. What are your conversion rates?

9. What steps can you take to improve them?

Positioning
10. What are you doing to establish your credibility with prospects, to help them know and trust you?

11. Is it working as well as you'd like?

12. What could you improve?

13. Is the value of your products and services clear to your prospects or do they wonder about the merits and the price?

14. Want to learn how to ensure that your prospects understand the value of your products and services?

Selling
15. How successful are you in selling, that is, in getting
commitments for everything from appointments to orders?

16. What's your conversion rate of prospects contacted to clients and customers?

17. Do new clients turn into repeat clients and referrals for years to come?

18. Want to learn how to generate more income from each client?

The hardest part about cleaning out your closet, attic, garage or your marketing is getting started. It may be time to straighten up or throw out some of your old marketing strategies and tactics and replace them with new more effective ones.

Start this today with a well organized marketing plan, one that helps you Get Attention, Position your products and services and Sell and you'll find your business growing in leaps and bounds so you can hit your revenue targets for this year.