Design Tips

Mind Expressions believes that good design can and should happen at all levels of business. We are interested in helping your business to succeed because if your not successful, we are not successful. We want your business to have the edge against its competition. Because of this belief we have put together some FREE design tips to help you achieve that goal.

Please check back to learn more about how the design, style, and colors of your advertising can help get a message across to your target market.

Graphic Design: Basics

Starting with the Basics

Graphic Design: Production

Making it real. Production can be hard to distinguish from design. While designing, we often create finished artwork; in production we often refine some aspect of design.

Graphic Design: Creation

How should it look?

Design Planning

Graphic Design: Planning

Color Schemes

Understanding a few simple color principles can result in successful color combinations for any project.

Logo Consistancy

Once you've settled on a logo and related imagery, what you must do forever after is leave it alone. Don't touch it. Repeat it exactly, over and over and over until you're bored and beyond bored with it. The surprise is that's what makes it strong; the public sees it, gets it, knows it, and counts on it. If you keep chaniging it, the power and symbol never settles in.