Free shipping pays off!

The web is a relatively new marketing channel, and many small business owners believe that it is simply too complex or costly to manage.

Consumers are using the internet 15 to 1 over the phone book to look up business information. Also the highest time to look up information is between 9 pm and 11 pm when most businesses are closed.

60% of people are buying goods and services online

Like their consumer counterpart, business-to-business brands are only as good as a customer experience with them.

The secret to successful marketing is simple; give your prospects the information they want.

Every business owner wants to attract more clients and increase their revenue. There is a simple secret to marketing that does this and I’m going to tell you what it is.

The secret to successful marketing is simple; give your prospects the information they want.

I know what you’re saying. You already do this and you’ve got a list of satisfied clients to prove it. But despite a successful track record you’re still not attracting as many new clients as you want.

Every morning my friend Patrick sits down at his desk and asks himself the following three about his business. He asks himself -

1. What's working?
2. What's not working?
3. What can I improve?

You may not want to review your marketing plan five times a week, but it is a good idea to do it at least a couple of times a year. So take out your pencil or fire up your computer and assess your marketing plan:

Your Marketing Plan
1. Is your plan working?

Why do all diet ads look like diet ads? For the same reason that all movie ads look like movie ads. And car ads look like car ads. They're slaves to "category culture." It seems that every category has one, and it happens for several reasons:

1) Mis-use of research -- Often, competitors within a category do similar research and interpret the results the same narrow way. Which justifies the same narrow creative solution. A fresh look at the problem will bring new and better ideas.

Successful networking is "all in the cards" with these four "smart" strategies...
Your business card is one of the most valuable networking tools you have in your quest for increased referrals.

Can you envision a reality where 20 to 30 people in your word-of-mouth marketing circle carry your cards and have them ready to hand to prospects they're actually qualifying for you? I certainly can, and am excited every time I hear someone say, "Let me give you my friend's business card; oh, and by the way, may I have him (or her) give you call?"

A logo does more than just represent a company, product, or service. A logo should give your audience an emotional response, create a desire, and give a sense of community among your customers.