Did you know

A study by Inquira shows that 74.5% of consumers use company websites to obtain information about products and services.

With every passing year, small and medium-sized businesses that don’t have a Web site are losing their competitive edge. Here are a few general advantages to business owners who need a web site:

What's in a name?

Some ideas to optimize your site's success.
Here's one indispensable hint:

Keep your content current!

Consumers make over 1.7 billion searches each month looking for local products and services. Without a Web presence, your business is invisible to all those potential customers.

The annual number of local online searches is expected to exceed 20 billion. With over 70% of consumers researching the product online before they buy can your business afford not to be a part of the Internet?

Getting links to your Web site is critical. Links from quality sites direct quality prospects to your business.

Webreview’s survey of Internet usage reports that within 10 seconds, Web surfers have decided whether or not they will continue viewing a particular site. Even if they choose to look through the site, most users will only spend approximately 55 seconds on any one page. What this means is that most Internet users don’t actually read Web pages -- they scan them for information.

In the month of February (2005), there were 31,062 searches for electronic parts alone on the Google Search Network.

For Yahoo there were another 15,084 searches. That's over 46,000 searches per month on terms related to just one industry.

What if you could drive 1-2% of those searches to your web site? That would provide you with 500-1,000 people coming to YOU every month – without even picking up the phone. Think of the potential!

Why you NEVER build a "bargain" site.
While the initial savings sounds appealing, the end results could be quite costly. In fact, it could even have a detrimental impact on your brick-and-mortar business.

Why you need a professional web presence…
According to a study reported in January 2006, 68% of Internet users do not trust an unprofessional-looking Web site.

In a survey of holiday shoppers, 28% of the survey's respondents said that a frustrating online shopping experience would make them less likely to shop at the retailer's physical location.

A good web site has the potential to sell products and promote your company's image. Find out how to make the most of the Internet by creating a web site that builds brand awareness.

To some, branding might not feel like a tangible aspect of running a business. It can't be seen like a product on the shelf, or counted like a cash drawer at the end of the night. But, branding is the reason people pay three times more for a product at one store over another.