Starting with the Basics

Making it real. Production can be hard to distinguish from design. While designing, we often create finished artwork; in production we often refine some aspect of design.

How should it look?

Graphic Design: Planning

Understanding a few simple color principles can result in successful color combinations for any project.

Once you've settled on a logo and related imagery, what you must do forever after is leave it alone. Don't touch it. Repeat it exactly, over and over and over until you're bored and beyond bored with it. The surprise is that's what makes it strong; the public sees it, gets it, knows it, and counts on it. If you keep chaniging it, the power and symbol never settles in.