In our partnership with SGI, Mind Expressions was asked to create a brochure with an edgy style that would entice mortgage lenders to see what was inside. Our idea was to have an "office romance" theme to the postcard. Then ask how an office romance could improve performance? The idea was the Push MX software worked when added to Calyx Point creating a romance between the two programs. The whole design was kept simple with large pictures to help tell the story, but give the postcard an interesting look and feel. The concept was to catch peoples attention when opening their mail. The postcard was made oversized so it would stick out in their stack of mail. We wated to give the piece a corporate, professional look, communicate the idea, and get people to contact Push MX. After the mailing was completed the response rate, sales of the Push MX software and mortgage lenders knowledge of the product all increased while staying within the clients budget.