Just the Nurse was looking for a business card that was simple to read for its elderly clinets, but still gave a personal service feeling. Mind Expressions learned that in their business they traveled directly to clients homes to provide health care services, and her target market was the children of these elderly patients who need to find in home nurse care for them. We created a style that is a throw back ot the '50s when things were simpler, and the milk man came directly to your house. Just the Nurse gives the same level of personal service. The business card style, colors, and large lettering fit her target market and has given her excellent business results.